Made Well Made Here

Naming, ideation, copywriting, photography, illustration, website design + build, digital content, printed promotional collateral.

Made Well Made Here, is a campaign created to find and celebrate makers in the British Isles that have a unique story, to then have their wares featured in store at Long Barn. This project required a problem-solving approach and thoughtful application; we came up with the name, Made Well Made Here, which summed up the criteria of the products chosen rather well - naming is a fairly crucial factor in any campaign like this, as it has to be expressive and memorable. The copywriting was another important element that needed to inspire and invite potential entrants to participate and signalled the ethos behind the idea - shortening the supply chain and supporting goods made regionally.

We built a microsite with a Made Well Made Here domain, which served as a promotional tool and lead capture form; this proved to be a very successful way of processing and tracking all the entrants. It helped the in-house team with the administration of such a big project enormously. We also designed gifs for social and printed materials to signal the range to customers - including adverts, swing tags, press releases, POS and posters.
Overall, the campaign generated hundreds of leads, a lovely selection of craftspeople selling their beautiful goods, and further established the client as a leading, inspiring Indie.