Laura Brown works with practices
and organisations to define how they articulate their work, position themselves within culture, and engage the audiences that matter.
Laura Brown is a communications and brand strategist working across the built environment, hospitality, retail and cultural sectors. Her work focuses on how practices define and express their position, clarifying what they stand for, how they are perceived, and how they communicate with different audiences.
She has worked with founders, directors and creative teams to shape communications across a range of contexts, from independent studios to established businesses. This includes brand strategy, messaging frameworks, campaigns, editorial platforms and identity systems.
Her approach is both strategic and applied. Alongside defining direction, she works closely with teams to translate this into practice, across digital platforms, publications, environments and content.
She is particularly interested in place-led work, and in how design, language and narrative can operate together to build coherent and recognisable identities over time.
Laura previously worked with organisations including The Future Laboratory, Financial Times and The School of Life. She is now based in Winchester, where
she works independently and in collaboration with a network of writers, designers and makers.
Capabilities
Brand & Narrative Strategy
Communications & Positioning
Campaigns & Editorial Platforms
Identity & Experience
Selected Experience
The Future Laboratory
Financial Times
The School of Life
D-ID Architecture
Hortus Poeticus
Harbour Hotels
Nice People Saying Nice things.
“ Even as a creative person, sometimes it’s hard to articulate the design ideas I have in mind, but Laura not only grasped my aesthetic, she exceeded my expectations for bringing my vision to life. ’’
— Emilie Lindstren Yoga
“ I am thrilled with my business’s new brand identity! The logo and packaging only receive compliments from everyone. Laura is very gifted - her design skills, emotional intelligence, and ability to draw my brand into being have been phenomenal! New opportunities abound now that we look much more polished.”
— Gabriella Attems, Schloss Blumerie
“ Laura is a seriously impressive, smart and creative individual who brings a fresh and intelligent perspective to everything she does. Her leadership style is natural but passionate, and her enthusiasm is as infectious as her laugh. I adored working with Laura at the FT and found her approach refreshing and inspiring. If you get a chance to work with Laura, grab it! ”
— Katherine Phillips, Financial Times
“ I am so grateful for Laura's patience, expertise, and vision in shaping the Madge & Ivy Flowers. Laura’s meticulous attention to detail has perfectly captured the generational roots and heart of Madge & Ivy Flowers, along with my love for nostalgic floriculture. Her kindness, humour, and unwavering support throughout a difficult year have meant so much. I’m beyond proud of what we’ve created together! “
— Julie Woodford, Madge & Ivy Flowers
“ Laura is a delight to work with. She is good at steering a brand's direction and maintaining consistency and is excellent at translating stakeholder needs into a vision - creative direction or brand messaging. She is also a great team player: good at building and maintaining positive working relationships.”
— Sarah Byrne, The British Library
“ When you work with Laura, you know you are in good hands. Smart, creative, bold and fun. Laura's focus on brand strategy is incredible, and as a start-up business, she really helped us find our way. I love tapping into Laura's thirst for creative ideation, as she always brings something exciting to the table.’’
— Stu Oakley, Assemble PR