Nice to meet you.

I’m Laura Brown—a designer, writer and image-maker based in Winchester. I create thoughtful, character-led brands: rooted in clarity, shaped with care, and made to last.

My approach is considered, quiet and precise. I begin by listening—attentively, intuitively—to uncover the heart of a business and its story. I believe design is not just how something looks, but how it feels, what it communicates, and what it invites others to feel in return.

I studied at Winchester School of Art and the University of Brighton, and spent the early part of my career refining my eye and voice at The Future Laboratory, the Financial Times, and The School of Life. Each place sharpened something different—strategy, ideas, craft, curiosity, human connection, and creative clarity.

Since 2017, I’ve worked independently with clients across retail, hospitality, beauty, food and lifestyle—guiding them through identity, illustration, photography, packaging and digital design. My work favours elegance over noise, meaning over trend, detail over decoration. Design, for me, is tactile and typographic, narrative-led and built to endure.

At its best, branding is an atmosphere—a world you create and invite others into. That’s what I help shape: work with soul, distinction, and a clear point of view.

A personal approach.

Laura Brown Studio
An Independent Design Practice

Quality is a quiet marker of care. It builds trust, shapes how a
brand feels, and signals that something has been made with intention.

Laura Brown Studio offers a calm, considered alternative to the noise—working closely with clients to create design that’s thoughtful, characterful, and rooted in clarity. There’s no big-agency structure here, just direct dialogue and attention to the things that matter.

The studio remains deliberately small, bringing in trusted collaborators when needed. The result: design that feels personal, purposeful, and distinctly yours.

  • Strategic thinking to give your brand clarity and direction.
    — Brand strategy
    — Audience definition
    — Naming
    — Visual & verbal identity

  • Thoughtful design that shapes how people experience your brand.
    — Experience strategy
    — Design direction
    — Partner coordination

  • Clear, considered messaging that connects.
    — Content & communication strategy
    — Campaign messaging
    — Editorial & digital design

How I can help

Nice People Saying Nice things.

“ Even as a creative person, sometimes it’s hard to articulate the design ideas I have in mind, but Laura not only grasped my aesthetic, she exceeded my expectations for bringing my vision to life. ’’

— Emilie Lindstren Yoga

“ I am thrilled with my business’s new brand identity! The logo and packaging only receive compliments from everyone. Laura is very gifted - her design skills, emotional intelligence, and ability to draw my brand into being have been phenomenal! New opportunities abound now that we look much more polished.”

— Gabriella Attems, Schloss Blumerie

“ Laura is a seriously impressive, smart and creative individual who brings a fresh and intelligent perspective to everything she does. Her leadership style is natural but passionate, and her enthusiasm is as infectious as her laugh. I adored working with Laura at the FT and found her approach refreshing and inspiring. If you get a chance to work with Laura, grab it! ”

— Katherine Phillips, Financial Times

“ I am so grateful for Laura's patience, expertise, and vision in shaping the Madge & Ivy Flowers. Laura’s meticulous attention to detail has perfectly captured the generational roots and heart of Madge & Ivy Flowers, along with my love for nostalgic floriculture. Her kindness, humour, and unwavering support throughout a difficult year have meant so much. I’m beyond proud of what we’ve created together! “

— Julie Woodford, Madge & Ivy Flowers

“ Laura is a delight to work with. She is good at steering a brand's direction and maintaining consistency and is excellent at translating stakeholder needs into a vision - creative direction or brand messaging. She is also a great team player: good at building and maintaining positive working relationships.”

— Sarah Byrne, The British Library

“ When you work with Laura, you know you are in good hands. Smart, creative, bold and fun. Laura's focus on brand strategy is incredible, and as a start-up business, she really helped us find our way. I love tapping into Laura's thirst for creative ideation, as she always brings something exciting to the table.’’

— Stu Oakley, Assemble PR