Nice to meet you.

I’m a designer, writer, illustrator, and photographer based in Winchester. My practice is guided by simplicity and integrity, grounded in the belief that design should be honest, functional, and warmly tactile.

Every collaboration begins simply, with listening.

By gently uncovering a client's vision, I shape their story into meaningful design that quietly endures. Whether crafting brand identities, creating nuanced illustrations, capturing photography filled with feeling, or thoughtfully designing packaging and digital experiences,
each project becomes an opportunity to build
connections that resonate.

I've had the pleasure of collaborating with inspiring clients across retail, hospitality, beauty, food, and lifestyle. Regardless of scale, my approach remains steady: creating purposeful design that quietly enriches daily life.

Biography

A considered approach to brand design.

Laura Brown’s work is guided by clarity, thoughtfulness, and purpose. Her journey began at Winchester School of Art before studying Visual Communication at the University of Brighton. She sharpened her eye for trends and strategy at The Future Laboratory in Spitalfields, refined her craft at the Financial Times, and later led marketing at The School of Life—immersing herself in the power of ideas and human connection.

Since 2017, Laura has worked independently, collaborating with small to medium-sized businesses to craft brands that inspire, engage, and endure.

A personal approach.

Laura Brown Studio
An Independent Design Practice

Quality is more than a standard—it’s foundational.
It builds trust, shapes reputations, and endures quietly through time.

At Laura Brown Studio, every project is approached thoughtfully and personally. As an independent designer, I work closely with clients, free from unnecessary layers—offering direct dialogue, genuine understanding, and meticulous attention from start to finish.

The studio remains deliberately lean and adaptive, bringing in trusted writers, illustrators, or photographers as projects require. Whether alone or alongside carefully chosen collaborators, the aim stays constant: to create brands that resonate deeply, clearly, and meaningfully.

  • Strategic thinking to give your brand clarity and direction.
    — Brand strategy
    — Audience definition
    — Naming
    — Visual & verbal identity

  • Thoughtful design that shapes how people experience your brand.
    — Experience strategy
    — Design direction
    — Partner coordination

  • Clear, considered messaging that connects.
    — Content & communication strategy
    — Campaign messaging
    — Editorial & digital design

How I can help

Nice People Saying Nice things.

“ Even as a creative person, sometimes it’s hard to articulate the design ideas I have in mind, but Laura not only grasped my aesthetic, she exceeded my expectations for bringing my vision to life. ’’

— Emilie Lindstren Yoga

“ I am thrilled with my business’s new brand identity! The logo and packaging only receive compliments from everyone. Laura is very gifted - her design skills, emotional intelligence, and ability to draw my brand into being have been phenomenal! New opportunities abound now that we look much more polished.”

— Gabriella Attems, Schloss Blumerie

“ Laura is a seriously impressive, smart and creative individual who brings a fresh and intelligent perspective to everything she does. Her leadership style is natural but passionate, and her enthusiasm is as infectious as her laugh. I adored working with Laura at the FT and found her approach refreshing and inspiring. If you get a chance to work with Laura, grab it! ”

— Katherine Phillips, Financial Times

“ I am so grateful for Laura's patience, expertise, and vision in shaping the Madge & Ivy Flowers. Laura’s meticulous attention to detail has perfectly captured the generational roots and heart of Madge & Ivy Flowers, along with my love for nostalgic floriculture. Her kindness, humour, and unwavering support throughout a difficult year have meant so much. I’m beyond proud of what we’ve created together! “

— Julie Woodford, Madge & Ivy Flowers

“ Laura is a delight to work with. She is good at steering a brand's direction and maintaining consistency and is excellent at translating stakeholder needs into a vision - creative direction or brand messaging. She is also a great team player: good at building and maintaining positive working relationships.”

— Sarah Byrne, The British Library

“ When you work with Laura, you know you are in good hands. Smart, creative, bold and fun. Laura's focus on brand strategy is incredible, and as a start-up business, she really helped us find our way. I love tapping into Laura's thirst for creative ideation, as she always brings something exciting to the table.’’

— Stu Oakley, Assemble PR