Cleo's Caff

A mood board is a powerful tool for gathering inspiration, shaping concepts, and charting the course of a project. Often overlooked for its simplicity, the best mood boards are much more than a collection of references—they’re an art form, serving as both a foundation and a source of excitement. Their success lies in the dynamic between the curator and the observer: one selects with intention, and the other interprets through their unique lens.

For those who prefer quieter forms of expression, a mood board offers a beautifully visual way to communicate ideas, bridging the gap between thought and collaboration. In this series, I share mood boards created without brief—freeform compositions open to interpretation and waiting to be imbued with meaning by the observer.