Long Barn Lavender Collection
Visual Identity Refresh, Packaging, Signage, and Environmental Design.
Lavender is more than a plant—it’s a living narrative, embodying calm, continuity, and heritage across centuries. At Long Barn, deeply rooted in Hampshire’s gentle countryside, lavender’s story unfolds organically through thoughtfully crafted experiences and products.
As creative architect of Long Barn’s refreshed Lavender Collection, I envisioned and executed a visual identity and packaging system that seamlessly merged tradition with contemporary clarity. My role extended beyond creative direction—I captured imagery as the in-house photographer and designer.
The Brief
Long Barn’s Lavender Collection required careful repositioning to balance established heritage with contemporary relevance and sustainability. More than just an aesthetic refresh, the task was to elevate lavender itself—crafting a renewed narrative of craftsmanship, ecological mindfulness, and authentic design.
Designing the Identity
Inspired by historical references yet shaped by modern simplicity, the refreshed visual identity embodies timeless elegance, easily adaptable across product ranges, retail spaces, and digital platforms.
Packaging as Storytelling
Sustainability defined every packaging decision. Eco-conscious materials, beautifully crafted and subtly decorated, reflected Long Barn’s environmental ethos, reinforcing the authenticity and care central to the brand’s identity.
Signage and Environmental Design
The signage and environmental graphics expanded the lavender experience—quietly educational, intuitive, and harmonious with the surrounding landscape. The store and café were intentionally designed as sensory-rich spaces, blending indoors and outdoors into a holistic visitor experience.
Reflection
The refreshed Lavender Collection is more than design—it is a continuous story deeply connected to Long Barn’s heritage and future. Each detail was thoughtfully curated to embody the serene beauty and timeless essence of lavender itself.
At Long Barn, lavender’s narrative continues, cultivated season after season through meaningful design, thoughtful leadership, and authentic storytelling.
Discover more about Long Barn's Lavender Collection and their rare collection of heritage lavenders here
