Little Notes Flowers
Brand identity, photography, website and collateral
The evocative name, Little Notes Flowers, immediately sparked intrigue. It conjured images of intimate, handwritten messages and delicate blooms—a perfect pairing of sentiment and nature. This wonderful and poetic name set the tone for the entire branding journey, calling for a visual identity that could capture the same emotional depth and delicate charm.
The creative process began with an observation of Little Notes Flowers' unique artistry and the environment in which it was nurtured. Set against the idyllic backdrop of the Cotswolds, Vanessa—the creative force behind the brand—infuses her work with a sense of place. The rolling hills, honey-hued cottages, and timeless charm of the region heavily influenced the brand’s aesthetic. Vanessa is not only a talented floral designer but also a devoted family woman, balancing her creative pursuits with her roles as a mother and homemaker. This dual identity inspired a brand that feels both personal and grounded.
Drawing inspiration from the ephemeral beauty of petals and the soft, welcoming interiors of a Cotswolds home, the logo emerged as an abstraction of loose leaf paper. This choice was deliberate: a nod to the handwritten notes that accompany each bouquet and a metaphor for the transient, delicate nature of flowers. The mark itself is fluid, with soft curves and light, calligraphic strokes that echo the movement of petals in the breeze.
Typography played a crucial role in articulating the brand’s voice. The typeface—a custom serif—features subtly irregular letterforms, mimicking the imperfections of a well-used typewriter. This gives the identity a sense of warmth and authenticity, aligning perfectly with Little Notes Flowers’ ethos. The letterforms are carefully spaced to suggest the rhythm of a poem, reinforcing the lyrical qualities of the brand.
Colour was another key element. Inspired by Vanessa’s love for Farrow & Ball’s timeless palette, the identity features shades of muted blush, cream, and soft greens, reflecting both the natural tones found in Little Notes Flowers’ arrangements and the subtle sophistication of Cotswolds interiors. These colours also evoke the texture of aged paper, grounding the identity in the tactile and the timeless. To balance the softness, accents of deep ink blue were introduced, reminiscent of handwritten ink on parchment.
The applications of the brand identity were designed to amplify its warm essence. Business cards are printed on textured, uncoated stock, mimicking the feel of artisanal paper. Each card is adorned with a pressed flower, making every piece a unique keepsake. Wrapping paper and ribbons extend the metaphor with a pattern of abstract petals and handwritten phrases in the brand’s inky accent.
By grounding the brand in the visual and emotional qualities of handwritten notes, delicate petals, and the inviting warmth of a Cotswolds home, it captures the luminous, fleeting beauty that defines Little Notes Flowers. The brand now feels seen and heard—an ode to the power of flowers as a medium of personal expression.
