Great brands grow from stories—shaped by decisions, crafted through details, and clarified in each gesture. Long Barn embodies this principle, revealing how considered design ignites creativity and fosters genuine connections.

Nestled in Hampshire’s gentle countryside, Long Barn is a narrative harmonising with nature, heritage, and craftsmanship. Authenticity breathes through every space—from the café terraces overlooking lavender fields to carefully curated retail environments. From 2017 to 2023, I was privileged to shape this vision, working closely with a talented team of illustrators, designers, and makers. Together, we brought the concept to life—refining every detail and contributing creatively across disciplines. I was also hands-on, supporting the project as photographer and designer.

Lavender anchors Long Barn’s identity and forms the foundation of the Heritage Lavender Collection, where traditional elegance meets contemporary refinement. Carefully selected typography and sustainable materials express the brand’s authenticity and environmental sensitivity ethos.

This vision permeates their brand of products, thoughtfully wrapped and beautifully designed to immerse customers fully into Long Barn’s world. Hand-painted botanical illustrations enrich each offering, capturing the brand’s essential care and craftsmanship.

The Made Well, Made Here campaign celebrated local artisans through intimate storytelling and interactive experiences, championing purposeful consumption. The Lavender Cloud Installation for Long Barn’s 10th anniversary became a memorable symbol, uniting creativity and community.

The Spirit of Giving campaign embraced meaningful generosity, highlighting sustainable gifting and charitable giving. The Friends of Long Barn loyalty programme deepened community bonds with carefully crafted, intimate experiences.

Launching Long Barn’s signature gin through the Old-School Off-License Pop-Up blended nostalgia with contemporary wit, inviting visitors into an engaging, sensory journey.

Through strategic storytelling, meticulous creativity, and thoughtful visual direction, I increased Long Barn’s Instagram following by 80%, expanding its narrative reach and deepening audience engagement.

Long Barn remains an eloquent testament to intentional storytelling. Its identity is inseparable from its environment and community, flourishing season after season in a shared spirit of care, craft, and authenticity.