Every enduring brand begins as a story—shaped by intent, refined through detail, and made legible in every gesture. Long Barn is no exception. Rooted in Hampshire’s rolling countryside, it unfolds as a quiet harmony of nature, heritage, and handcraft.

From 2017 to 2023, I had the honour of helping shape this story—working alongside a gifted circle of illustrators, designers, and makers. Together we cultivated a brand that speaks with grace and clarity, drawing from the land while looking forward. I worked across disciplines, designing and art-directing, photographing and refining—from concept to packaging, retail to campaign.

Lavender, Long Barn’s soul and symbol, grounds the Heritage Lavender Collection—a marriage of tradition and modernity. Typography was chosen with the precision of a typographer’s eye: elegant, enduring, and expressive. Materials were selected not only for beauty but for conscience, aligning with a deep commitment to sustainability.

Every product was a story in miniature—wrapped with care, embellished with hand-painted botanicals, and conceived to draw customers into an immersive experience.

The Made Well, Made Here campaign celebrated the beauty of local craftsmanship with intimate storytelling and tactile encounters—inviting audiences to pause, appreciate, and participate. The Lavender Cloud installation, created for Long Barn’s 10th anniversary, stood as a visual poem to community and imagination.

Other chapters followed: The Spirit of Giving, a lyrical meditation on generosity and purpose. Friends of Long Barn, a loyalty programme that favoured intimacy over incentives. The signature gin launch—via an Old-School Off-License Pop-Up—offered a whimsical, sensorial journey through nostalgia and botanical alchemy.

With a considered visual language and consistent storytelling, I helped grow Long Barn’s Instagram community by 80%, expanding its reach while deepening its resonance.

Long Barn is more than a brand—it is a cultivated atmosphere. An invitation to dwell in beauty, season by season. A portrait of care, drawn in lavender and light.