A distinctive brand identity for Bloom & Burn, reflecting founder Graeme's deep connection to culture, subculture and creative self-expression. Drawing inspiration from music, independent publishing, film posters and 1990s graphic design, we created a visual world that feels bold, energetic and unapologetically individual.

The project combined strategic positioning, brand identity and visual direction, layering vibrant colour, texture and narrative throughout the brand. The result is
an identity that captures Bloom & Burn's rebellious spirit while supporting
Graeme's wider mission: making the floral industry more open,
accessible and inclusive for a new generation of creatives.