Schloss Blumerie is a flower farm set within a historic Austrian estate, shaped by centuries of architectural and cultural context.

The work focused on defining how this heritage translates into a contemporary brand, positioning the project as a working practice rather than a location.

The identity draws from the structure of the estate itself, with references to wrought-iron gates and walled gardens informing a restrained visual system. Typography and colour were selected for clarity and continuity, grounding the brand in its material setting.

Alongside this, a more defined audience position was established, aligning Schloss Blumerie with a design-literate, culturally engaged clientele, and situating it within a broader European context.

The result is a brand that feels precise and considered. A floral practice shaped by architecture, landscape, and time.