West Lea Farm Shop

Strengthening identity to support visibility and growth

West Lea Farm Shop is a long-established business in Alresford, rooted in its agricultural landscape.

The work focused on clarifying its identity at a point of increased visibility, including national television coverage.

A distilled visual and verbal language was applied across the website, packaging, and in-store experience, ensuring consistency between digital and physical touchpoints.

The result is a more coherent and confident presence, capable of supporting both immediate attention and longer-term growth.

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Emilie Nalini Ruha

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