Less than an hour from Vienna’s vibrant centre, deep in the Austrian countryside, Schloss Therasburg stands quietly—its blush-pink walls a subtle beacon of history and beauty. Known locally as the "Pink Castle," it has witnessed centuries pass, evolving from medieval fortress to Baroque manor, and now, into Schloss Blumerie—a historic flower farm guided gently by the principles of slow, sustainable floristry.

Rooted in Time
Built in the 13th century, Schloss Therasburg carries centuries within its stone walls. By the late 18th century, its iconic pink façade came to symbolise warmth, abundance, and community. Today, under the careful stewardship of Gabi, a direct descendant whose family has nurtured this place for generations, its medieval walled gardens bloom once again—filled with seasonal flowers grown with mindful care.

Crafting Heritage
The identity draws thoughtfully from the castle’s heritage. A delicate monogram inspired by Schloss Therasburg’s wrought-iron gates forms the heart of the brand, encapsulated within a circular frame reminiscent of the walled gardens themselves. A refined serif typeface echoes the elegance of historic manuscripts, bridging the gap between past and present. The colours—soft blush, verdant green, and earthy brown—reflect the natural beauty and quiet grace of the estate.

A Narrative of Place
At the heart of Schloss Blumerie’s identity is a simple belief: “Rooted in heritage, grown with love.” It captures Gabi’s philosophy, framing the castle not as mere backdrop but as a living participant in her floral story. Every element—flower care cards adorned with botanical illustrations, packaging embossed with subtle textures echoing ancient stonework, and a website weaving thoughtful narratives—honours this principle.

Sustainability & Craft
Every detail reflects a commitment to sustainability. Recycled packaging, locally sourced ribbons, and hand-drawn illustrations anchor the brand deeply in place, quietly reinforcing the connection to ethical practice and responsible craft.

Enduring Elegance
The result is a brand identity that echoes the blooms themselves: timeless, intentional, and meaningful. Schloss Blumerie quietly invites its audience to pause, appreciate heritage, and savour the gentle luxury of flowers nurtured by generations, grown with care.