Wild Hector
Playful spontaneity meets relaxed, effortless beauty

For Wild Hector, a boutique floral studio known for its bold and unexpected creations, we crafted a brand identity as dynamic and spirited as the founder,
Izzy herself.

Izzy’s love for artistic expression and her knack for creating unforgettable floral moments—whether through elegant single stems or breathtaking installations—set the tone for this collaboration. Together, we embarked on a creative journey to design a visual framework that could complement her wild and fantastic creations while amplifying her distinct style.

The centrepiece of the new identity is a handwritten logo inspired by the fluidity of nature’s “desire paths”—those meandering trails carved out by spontaneous movement. Paired with swirly typography and a vibrant, sunny yellow palette, the design exudes an upbeat, casual energy that mirrors Izzy’s warm personality.

This project was about more than design—capturing Izzy’s unique ethos of relaxed, effortless beauty. The result? A brand identity that embraces spontaneity, creativity, and the vibrant energy of Wild Hector.

"Laura truly understood the heart of Wild Hector. The new identity feels like an extension of me—playful, sunny, and full of life."

— Izzy, Founder of Wild Hector