The Lavender Collection
Repositioning a heritage product range
The Lavender Collection sits at the centre of Long Barn’s identity.
The work focused on redefining how the range is expressed, developing a cohesive system across packaging, signage, and environment.
Historical reference informed a restrained visual language, applied consistently across formats and supported by material choices aligned with the brand’s environmental values.
Lavender is treated not as a decorative device, but as a material with cultural and practical significance.