Wildstone Botanica
Repositioning a floral practice through naming
and structure
Wildstone Botanica (formerly Wildstone Floral) operates between floristry and sculpture.
The project focused on redefining the name and identity, aligning the brand with the nature of the work, and shifting its position towards a more design-led and spatially aware practice.
The identity was developed through reduction, introducing a more disciplined framework across typography, layout, and application. References to botanical study and typological photography informed a restrained approach that allows the work to remain central.
The result is a brand that is clearer, more consistent, and better able to support the practice as it develops.
